Once you’re ready to enter the pro leagues, if you thought you were still just an athlete, think again. You’re now a brand, and as such, you need to promote yourself as one. The more of an entity you are, the more opportunities that will come your way, and the more lucrative the offers become. Here are three ways you can market yourself more effectively.
Underdog Sports, one of the leading providers of career guidance for pro athletes looking to make it in the big leagues, believe a professional highlights reel circulated among influential figures is one of the best ways to get noticed by the people who matter. Think of it as your advertisement and pick clips that not only show you at your best professionally but also make you stand out as a personality.
When you’re a pro athlete on a team as opposed to competing in an individual activity, you have the advantage that the team itself will probably have a large following; from there, you can grow your own base. Identify your audience and tap into what they want to see – behind-the-scenes action, expert tips, and exclusive footage are always popular. Have a YouTube channel or a website? Your social platform can update your fans when you upload anything new.
You need to make it easy for people to find out more about you and – more importantly – get in touch. It’s worth the investment to hire a website designer rather than create one yourself using a free program. Your website should share what you’re putting out on other channels, but it needs to be more than just that. Use it as a platform to launch unique and fresh content fans can’t get elsewhere so they keep coming back.
Get noticed for your talents on the pitch by making a lot of noise off it. Find an agency that can provide you with high-quality marketing support so you can focus on your game.