volleyball

Last week we talked about renewal clauses involving sponsorship agreements. Just as television was the beginning of escalation in the sponsorship arms race, the Internet has become the newest battleground. We want to present the small business owners, managers and entrepreneurs that sports sponsorship needs to be considered a strategic business transfer.

Amy Scheer, Chief Commercial Officer for the New York Purple Bulls and former VP of Marketing and Communications for the New York Liberty, also spoke to Excelle Sports by telephone lately and described the sponsorship course of as academic: The first 15-20 minutes of each assembly for NY Liberty was an schooling on the league, why it is necessary, why it’s a difference maker and who the fans are.

Sport’s constant reputation as entertainment implies that sponsorship remains a preferred means for giant and small companies to market themselves: it is a very efficient method of associating a …